Registration for the World of Wipes (WOW) conference, which is being held this week in Minneapolis, MN has exceeded 500 attendees, marking a record for the annual event. The theme for this year’s event is “Wipes Innovation & Sustainability – From Inception to Perfection.”

WOW will feature not-to-be missed content in responsible sourcing, end-of-life solutions, and innovations in sustainability. Industry leaders, such as The Clorox Company, Kimberly-Clark Professional and Nice-Pak, amongst others, will present their sustainability insights in formulations, industrial and institutional wipes, alternatives to plastics, production technologies, recycling options, and regulatory issues.

Other key events include the presentation of the WOW Innovation Award as well as the LIfetime Technical Achievement Award and the INDA Lifetime Service Award.

Next year's WOW conference is scheduled for Columbus, OH in July.